Farnhill.org.uk
The Porcupine Principle
I never paid enough attention at school, and as a result I half know a lot of things, which makes me a very dangerous person to know, particularly when it comes to DIY. Back then I used to think I was lazy, but I now realise (being a good marketer) that I was just very, very reflective.
I thought it would be fun to cobble together my half-understandings of fundraising into a book. So over the Winter of 2007 I quietly and contemplatively reflected on 33 different fundraising topics, before then writing furiously, hammering the poor keyboard for an hour, before I collapsed, exhausted by my reflectiveness (which I don’t think is the idea).
This series of furious reflections (a novel concept, which is growing on me) has become “The Porcupine Principle (and other fundraising secrets)”. The Directory of Social Change incomprehensibly agreed to publish it and it is now available. Due to an incredibly expensive bribing process, the book has had excellent reviews, though sadly no-one repeated the review of a book by Julian Baggini which described his book as “mind-boggling tales from the outer limit of thought”. However, “should be fundraising book of the year” and “this book is superb and every fundraiser should read it” are still pretty good.
If you want to order The Porcupine Principle, then please click here. If you would be quite interested in buying it, but couldn’t bear the thought of me getting rich from your purchase, then fear not, I haven’t been paid for it. I did it for love and I persuaded the DSC to spend a fortune on the book (hardback and everything) so they aren’t making any money on it either. I guess the fact that neither my publisher nor I are raising funds through this book is not the greatest endorsement of my fundraising effectiveness. However it is a jolly read and it will look pretty on the shelf.